HerStory
From the foundational days of Virgin B2B Internet to shaping the future at LSE, Elizabeth Kathryn's journey is a testament to impactful change and the democratization of marketing.
EKOH’s Marketing Reinvented model for smart entrepreneurs takes a human-centric, storytelling approach-wrapping people, talent, and tech for ethical profitability aligned with the Sustainable Development Goals.
Fine tuned over 30 years culminating in the UK retail and hospitality sector, the in-house to outsourced for cost and productivity efficiency; niche creative and tech talent; and innovation solution aggregation and strategic partner market delivery, the methodology to operational design for scalable growth incorporates not just the latest approaches and MarTech releases - but what's coming next.
The Barrier: Most business leaders do not understand marketing and fear change. They chose a false, perceived quick win, budget sales promise in a world of imposters.
The Advantage: Those that adopt first will win vital market acquisition and business value for exit.
Six Critical Questions for 2025:
What is my marketing strategy, and do I have the right skill sets?
How do I stay ahead by embracing new technologies?
What are the most effective growth strategies in the new era?
How can people, purpose and correct AI application enhance productivity and augment and extend human capabilities?
What is my differentiation strategy and story?
Am I building for long-term impact, not just short-term gain?
The Americans know but most British are blind and resistant to change.
In a world of idea theft, freebie culture, thirst for instant gratification and need for speed, to find out more book your 121 power hour.
Where Creative thinking and Strategic Expertise Meet
Productivity & Creativity
Sustainable, Scalable Solutions
As both an in-house and fractional CMO, Elizabeth knows the pain points, the blockages, and where budgets and talent get wasted.
It’s time to optimise, prioritise, and strategise - combining B2B experience with the market centric ekoh-system.
In-House to Outsource Resourcing
Success comes from weaving together the right marketing and PR, blending channels, and building in-house agency teams through hybrid models: simply too many niche and ever changing talent demands for traditional payroll.
Most businesses fail because they don’t.
Agencies outsource. Why shouldn’t you?
Productivity and Creativity
The key to successes has been the ability to think strategically and creatively. Knowing how to weave the right marketing and PR elements together:
Blend medias and channels together for true integrated marketing
Knowing how to create, build and distribute stories that sell
Knowing the importance of thought leadership in disruption and innovation adoption
Knowing marketing is a solution and in constant change
Having natural insight for product and communications development
Preparing a business marketing strategy for investors to ensure realistic budget for objectives.
HYBRID MARKETING OPERATIONS
0% Corporation Tax with Ethics
Global Impact Foundation
Based on the magical Isle of Man for strategic and heritage reasons, EKOH´s vision is to create a Global Impact Foundation supporting purpose centric entrepreneurship - powered by the island’s 0% corporation tax and digital free port for re-seeding back into ethical startups and professional education in poverty regions except from essential and correct funding, including the Manx community.
In 2023 to 2024, Elizabeth prepared the Isle of Man People's Economic Impact Strategy and is now rolling out the correct new business marketing strategy to operation for entrepreneurs with mission purpose.
If you’re seeking a safe zone in global uncertainty, require strategic new business to marketing guidance, join us for a strategy retreat or adventure escape on the emerald Isle.
Or simply remote via video!
Education
London School of Economics & Political Science
Cardiff University, International School of Journalism
1995 B.A. Journalism, Film and Broadcasting
High level strategic media operations, war journalism, media ethics, reality television and the future of media development.
Part of the international leading Journalism school for the BBC, Navy and global political PR teams - and more.
Institute of Leadership Management
2010 Diploma in Business Coaching & Management
Chartered Institute of Marketing
2023 Social Entrepreneurship
Fast track education on the new global entrepreneurship hybrid model to support the UN Sustainable Development Goals.
The EKOH Marketing Reinvented business model was built to power radial and scalable revenue and impact output growth, whilst eradicating the excessive burnout rate of marketeers due to impossible task levels and under resourcing.
A blend of people and AI purposing, stacking and streamlining to fuel marketing impact through new technology and trusted old PR and marketing techniques.
1998 & 1999 Diploma and Advanced Certificate